TAMPA, FL: The World Triathlon Corporation (WTC), which runs events such as the Ironman, Iron Girl, and IronKids, hired Ketchum Sports & Entertainment (KSE) as its global AOR, effective February 1. The organization, which previously worked with Catalyst PR for more than 10 years, did not hold an official RFP and signed a one-year agreement with an option to renew with Ketchum.
"We have made several global acquisitions, in addition to some domestic initiatives, in the last year to 14 months, ...