WASHINGTON: A number of organizations are executing campaigns to keep HIV prevention in focus for World AIDS Day on December 1. MTV, the Global AIDS Alliance, and AIDS.gov are three organizations developing PR for the campaigns, ranging from rallies in Washington to new media initiatives.

MTV's decade-old “Staying Alive” HIV and AIDS prevention campaign kicked off the World AIDS Day PR campaign on November 6 at the European Music Awards, said Seema Alibhai, director of corporate communications for MTV Networks ...