The long wait for the FTC's updated guidelines on how to disclose endorsements in advertising and other sponsored material like blogs and Twitter ended this week. But speculation as to what it will mean for the marcomms/ad world did not. There were inaccurate rumors of an $11,000 fine for bloggers who violate the instructions, and questions on how to disclose relationships in 140-character spaces.
These details will have to be sorted out, but what the FTC made clear is that the ...