For many agencies, chances are they'll be presented with opportunities to work with businesses in markets they're not used to navigating. Craig McGuire finds best practices for playing in a new field
Unless your agency caters exclusively to a specific niche, chances are you may sometimes find yourself challenged to service clients in industries outside your comfort zone.
Rather than turn away new business or risk ruining what could be valuable long-term relationships, there are a few strategies that agencies can use ...