It's not your "daddy's PR education" anymore (if it ever was). So, if you hire and/or manage PR pros, take a careful look at today's PR graduates. They're very good - prepared in theory (capstone courses) and in practice (via internships), better than most of us at the new information technology, and eager to move the profession forward.
That's the lede introducing the just-published report from The Commission on Public Relations Education, "The Professional Bond - Public Relations Education and ...