NEW YORK: The influence of word-of-mouth on purchasing decisions at b-to-b technology companies has grown by 30% in the past three years, according to a study from Hill+Knowlton Strategies.
The firm's Technology Purchase Decision Study, which surveyed 813 technology decision-makers in the US and UK, found that word-of-mouth from peers and industry analysts is increasingly the top driver of sales in the b-to-b technology industry. Additionally, nearly half of respondents said word-of-mouth can also shift business decisions.
Joshua Reynolds, EVP ...