Company: Reckitt Benckiser - Woolite
Campaign: The Torturer
Agency mix: Euro RSCG (creative); Porter Novelli (media outreach, PR); Iris Worldwide (digital)
In-house team: Jiri Kulik, GM of marketing, and Caroline Hey, communications manager, Reckitt Benckiser; Christian Ortiz, brand manager, and Steven Lambrecht, associate brand manager, Woolite
Budget: $15 million
Woolite is breaking out of its normal marketing routine with "The Torturer," a campaign created by Euro RSCG with the idea ...