Company: Reckitt Benckiser (Woolite)
Agency Mix: Schneider Associates, Euro RSCG Worldwide, MPG, Eastwest Marketing Group
In-house team: Laurie Labesque, marketing director; JP Gonzalez, brand manager; Samir Chaudhary, assistant brand manager
Lead agency: Schneider Associates
Campaign: Find the Look, Keep the Look
Budget: Undisclosed
The integrated marketing campaign “Find the Look, Keep the Look” is designed to promote fabric care to fashionistas with the support of style guru Stacy London, the co-host of TLC's What Not to Wear.
“Historically, we have [relied] more ...