NEW YORK: Tiger Woods could stand to lose millions in endorsement dollars, as allegations of multiple infidelities continue to pile up and tarnish his once pristine brand image.
Until just a few weeks ago, most PR pros considered the golf star to have the best brand reputation among pro athletes. “He was the most sought after spokesperson in the country. He was viewed as a fierce competitor and an upstanding guy—a good husband and father. That all goes into an ...