Wal-Mart and WOMMA have something in common, and it's not just that the latter sounds like a motivational call from the former's employee handbook.
That common denominator is the likelihood that not a small number of people feel some form of antipathy towards the two.
Whether it is concerns that the entity's expansion comes at the expense of small businesses (Wal-Mart) or that the entity could foster stealth marketing duplicity (WOMMA), there are people who will not hear any arguments ...