NEW YORK: Global microfinance network Women's World Banking is conducting a search process for a PR AOR.

The winning firm will be required to explain to the public what the organization does. Despite more than three decades in operation, Women's World Banking isn't well known beyond the microfinance community, it explained in the RFP.

“Oftentimes, the market assumes we are the ones providing credit, savings, or insurance products directly to the end user,” the organization explained in the solicitation. “However, ...