NEW YORK: Although women have long been known as the key purchasers for American households, a new study finds they are also gaining influence over categories typically dominated by men, such as consumer electronics and cars.
"The Female Factor: Women at NBCU Purchase Power & Influencer Study" was conducted by WomenatNBCU, a relatively new NBC Universal content and marketing initiative that connects marketers with the company's female-centric properties such as Oxygen and iVillage. The study, conducted in partnership with Gfk Roper, looked at women's ...