From corporate alliances to its new Web site, the nonprofit is counting on PR to boost membership
Two months ago, when new CEO Lisa Tate arrived at WomenHeart, the national nonprofit for women with heart disease, she and her team deemed it a good moment in the organization's history to revamp its communications efforts.
The reasons behind the move went beyond a new leader attempting to shake some life into her new organization. WomenHeart was due for a fresh start. It had ...