MONROE, MI: Furniture retail and manufacturing company La-Z-Boy is shifting its strategy to reach women between 25 and 45 years old.
The company focused on marketing its furniture to men for the past eight decades, said Penny Eudy, product manager of upholstery at La-Z-Boy.
“It still is the reputation, but it's turning, that we are just old, stodgy, grandpa recliners and nothing is stylish,” she explained. “In the past four or five years, we have been producing furnishings that are very ...