ST. LOUIS: Women often use social media to distribute information that helps others make informed purchase decisions, according to a study from Fleishman-Hillard and Hearst Magazines.
The online survey garnered responses from 1,270 women, ages 25 through 69, with an annual household income of $25,000 or more. More than 260 men were also included.
More than 50% of women said they regularly influence friends and family about product or service purchases, compared to 2008 when only 31% said this. One-third (33%) ...