If there is one thing that the recent standing-room-only BlogHer conference in Chicago should make clear, it's that women bloggers are not a target demographic.

They are actually many distinct demographics. The contradictions within the group of more than 1,000 women attending BlogHer illustrated this diversity: mommy bloggers versus women bloggers with other interests; bloggers who wanted to monetize versus bloggers who wanted to socialize; those who blog about social change versus those who blog about midlife change or accumulating spare ...