Janine Savarese, Executive MD, RF|Binder
Over 15 years of PR experience, with a specialty in media relations and content development
Embargoes work under the right circumstances and with the correct strategy. As with anything else, there is not a one-size-fits-all package. And considering today's 24/7 news cycle, we have actually found that the media seem to be open to embargoes because of the environment.
There was a time when the wires competed to break ...