Am I the only PR professional having a crisis these days? The world of newspapers, magazines, and television – the world that I have spent years reading, watching, and pitching to – is nearly dead. Bloggers, Twitterers, LinkedIners, Flickrers, and YouTubers are the media now. The role that my PR colleagues and I have played in media relations is completely upended.
It is, on one level, a change only in the tools I must use to do my job. I have ...