Anyone who has spent time lately in college classrooms speaking to students in PR and communication disciplines has seen first-hand an unmistakable trend. The field is finding it increasingly difficult to attract male students. I have spoken on a half dozen campuses in addition to my own in the last year, and the gender ratio I'm seeing is about 70% female; some of the classes I taught didn't have a single male student.

To be certain that what I experienced wasn't ...