Facebook's recent announcement that Joe Lockhart and Joel Kaplan will join the company not only fulfills the social-network behemoth's ongoing desire to hire some of the best and brightest strategists in the political world, but is a testament to the high stakes the company faces — now and further down the road.

It is also a wise preemptive move that other tech-industry companies should consider as they face the new landscape in Washington. In response to his fellow Democrats falling back into ...