MADISON, WI: The Wisconsin Department of Tourism is preparing an RFP for its PR business that it expects to put out to bid at the start of 2004.
The department spent approximately $500,000 on PR in the past year; spending levels for next year have yet to be determined.
The department currently works with Milwaukee-based Boelter & Lincoln for both advertising and PR, but is required by state law to rebid the contract every five years, said Jerry Huffman, department communications director.
The ...