A bill in the Wisconsin legislature earlier this year was ostensibly designed to help brewpubs with economic development.
But close inspection convinced small brewers that the law would negatively affect them and even force some to close down locations. So the Wisconsin Brewer's Guild teamed up with Zigman Joseph Stephenson (ZJS) for an old-fashioned PR stunt to build opposition to the proposal.
Strategy
The bill was filed rather surreptitiously on the afternoon of July 3, so ZJS had to work quickly. "They frankly ...