The SEC's July decision allowing public companies to leverage Web technologies for disclosure unlocked many options for IR officers.

Currently, traditional newswire distribution is still the go-to method for satisfying regulators. But with each earnings season, more IROs are finding new ways to enhance their release of material information.

Thomas Becktold, SVP of marketing at Business Wire, advises IROs to seek a consultation and have an expert demonstrate how others are successfully leveraging complex technologies, such as XBRL.

XBRL, or eXtensible Business ...