SAN FRANCISCO: Wired Magazine will soon open its first "pop-up" retail store in order to highlight the magazine's gadget prowess, further extend the brand, and connect advertisers with readers.
The "pop-up" space, in the Soho district of Manhattan, will feature 65 products. It will be open from November 18 through December 24, 2005.
"The intent is that it reconfirms that the
Wired brand [stands for] smart, cool, hip, and technology," Drew Schutte, publisher and EVP said. "We have to make sure everything ...