In today's world, it's not enough just to send out a press release. Mary Ratcliffe shows how the newswires can give PR pros a more targeted distribution.
Whatever the market is for your company's press release, newswires can help you hit your target accurately, effectively and economically in today's shifting media environment.
The leading wire services are PR Newswire (PRN), and Business Wire (BW).
PRN is the older and the larger of the two, but BW is catching up fast, laying ...