SAN FRANCISCO: Wired, once the hottest magazine of the '90s, is recruiting a range of new staff to broaden the readership of the futuristic hi-tech magazine.

Joining the San Francisco-based title are Michael Noer, founder and Silicon Valley bureau chief of Forbes Digital Media, along with Alex Heard, a New York Times Magazine section editor who will become senior writer.

Another addition is Warren St. John, who joined from the satirical New York Observer. Thomas Schneider was promoted to become ...