SAN FRANCISCO: Online retailer Wine.com has hired LaunchSquad as AOR following a competitive review.
The scope of work will primarily involve business- and consumer-facing media relations to raise awareness of the company and grow its customer base. LaunchSquad will also work to promote Wine.com as a resource for consumers who are learning about wine, and as a commerce-enabled mobile website.
Prior to the review, a group of independent consultants provided PR support for Wine.com.
“We realized it was time to make ...