After three years of dealing with Vista's unpopularity, Microsoft launched its new operating system, Windows 7. As a way to mend Windows' reputation, Microsoft is marketing Windows 7 as an operating system with the consumer in mind. It builds on the “I'm a PC” campaign with the tagline “I'm a PC and Windows 7 was my idea.” It includes a print advertising, online efforts, and a PR campaign.
Bill Cox, senior director of PR for Microsoft, says the campaign surrounding the ...