Who is your client? What are its media goals?
David Splivalo: Windmill Networks provides network management solutions to improve data integration between network applications. Founded in 2007, it is readying [its] first products for market and turned to us to secure feature coverage in select tech outlets read by key IT decision-makers.
What made Network World such a good target? Describe your pitch.
Splivalo: Network World reaches that exact IT audience that Windmill is targeting. We leveraged the fact that ...