CHICAGO: Wilson Sporting Goods brought in Mike Steck as global director of marketing for its racquet sports division and hired CGPR to help with new initiatives.
Prior to joining Wilson, Steck was senior director of marketing for Yakima Products, an outdoor sporting goods business, for six years. Before that he was director of marketing and senior marketing manager at Watermark, a kayak manufacturing and retail company.
Steck was hired to bring greater strategic vision to the racquet sports enterprise and increase brand awareness among ...