NEW YORK: Spirits company William Grant & Sons has expanded its relationship with Susan Magrino Agency to include five more of its brands.
Susan Magrino, which already handled PR for Stolichnaya Premium Vodka and Elit by Stolichnaya, added responsibilities for Sailor Jerry Rum, Tullamore Dew Irish Whiskey, Milagro Tequila, Lillet, and Bols, said James Curich, PR director at William Grant & Sons.
The company shifted the brands from Maloney & Fox to Susan Magrino to help categorize them as “lifestyle ...