NEW YORK: M Booth & Associates is conducting a brand awareness effort for the Frommer's brand, a division of Wiley, including trade press and consumer media outreach, events, and analyst relations.
M Booth, which began work last month as Frommer's AOR, is focusing on promoting the publisher's non-traditional initiatives, including its iPhone and iPod Touch application travel guides released in August, said Brad Laney, M Booth SVP. The agency is also promoting the company's partnership with Borders, which has placed Frommer's content on ...