Widgets - not to be confused with gremlins or other mythical creatures - are mini-programs that sit on computer desktops, blinking away details on the weather, sports scores, or other information a consumer wants.
Experts note that the easy-to-use applications represent a perfect opportunity to maintain or increase relationships between consumers and brands because widgets are an opt-in technology - users choose to download them.
For media outlets, widgets not only offer a constant connection to customers, but also help them ...