Whenever I open the paper, flip on the TV, or jump to CNN.com, news of the recession – ranging from statistical data to the impact on families to how the Obama administration is responding – has fully saturated the media's proverbial sponge. The truth, which shouldn't be surprising to anyone in the industry, is if your client lacks a strong set of messages, expertise, and/or product- or service-related hooks that can be applied to the economic recession news cycle, you're ...