FORT LEE, NJ: In an effort to diversify its brands and drive sales, Wicked Fashions tapped professional skateboarder Ryan Sheckler for its first celebrity clothing line. The RS By Sheckler will launch in July, and the company is working with AOR Think PR to plan a variety of back-to-school initiatives targeting 12 to 19-year-old boys, including a viral effort and media outreach.
“In the mid-tier, which is where we specialize, we found a void in action sports,” said David Strumeier, ...