If there can be a kernel of sympathy for multinational mega-corporations, consider this: Big companies spend a bundle of money on PR and advertising promoting their good deeds, such as philanthropic giving. But the media seldom feature corporate good-deed news.

What you do see, however, are stories like one that ran in November, a moving story about New England Patriots superstar quarterback Tom Brady taking time to offer encouraging words to a nine-year-old youngster who was seriously injured playing football. The ...