Client: Wholly Guacamole (Saginaw, TX)
Agency: PAN Communications (Boston)
Campaign: Check Your Choice
Duration: September 14 - 25, 2011
Budget: $40,000
Texas-based Wholly Guacamole took its 255-foot “GuacMobile” on a “Check Your Choice” tour in September to increase brand awareness and drive wellness and nutrition messaging in elementary schools and among the general public, primarily in key East Coast markets.
Tracey Altman, VP of marketing at Fresherized Foods, Wholly Guacamole's parent, wanted to leverage existing assets ...