GENEVA: The World Health Organization is spearheading a PR push by NGOs to raise cash to fight a deadly strain of meningitis in Africa.
WHO and three other organizations - the International Federation of the Red Cross, Medicins Sans Frontieres, and UNICEF - are seeking to raise $11 million to create a stockpile of vaccines and drugs.
The Geneva-based WHO's in-house communications team is stepping up its PR work surrounding the appeal, which kicked off with events to raise awareness of the ...