Client: WhitePages (Seattle, WA)
Agency: BuzzBuilders (Seattle, WA)
Campaign: Ban the Phonebook
Time Frame: August 15 – September 15 (and ongoing)
Budget: about $8,600
John Lusk, VP of marketing at WhitePages, explains that consumers and advertisers were confused about the difference between Whitepages.com and the printed phonebook.
“We had to differentiate ourselves from this antiquated method of housing data,” Lusk says. “We have more than 24 million unique users each month. Given our extraordinary reach, [we could] make a ...