Audrey Reed-Granger, Whirlpool director of consumer insights, said the company wanted to set its new line of washer/dryers apart from other brands.
"We wanted to have our products show up in unexpected places and have the consumer connect with the product in unexpected ways," she explained. Whirlpool paired with online relationship service PerfectMatch.com to host "love and laundry" events for divorcees and other singles. "There aren't a lot of companies out there trying to target late-in-life singles or second-time singles," ...