WHIPPANY, NJ: Flash-based storage technology company Whiptail has selected Horn as AOR to drive PR and analyst relations strategy.
The company, which specializes in virtual data storage across sectors including government, financial, retail, and health, chose Horn after talking to eight agencies on the East and West coasts, said Max Riggsbee, CMO of Whiptail. He declined to name the company's former AOR or give details of the budget.
Whiptail selected Horn because of its “high energy,” “nice pedigree of customers,” and “real practical experience on the competitive PR ...