This month, I'll shift from internal management to issues management, and our case study comes straight from the past few weeks' headlines:

Day after day, we've seen pictures of Koreans jamming the streets to protest the lifting of a ban on US beef imports.

The protests were inflamed when the US ambassador insulted Koreans by saying they were ignoring what science knows about mad cow disease, fear of which underlay the import ban. The ambassador apologized under pressure the next ...