As the media industry continues its transition to online formats, we're seeing, amid the gloomy closures and layoffs, great creativity in journalism, including tinkering with the business model.
Part of this experimentation, though, means there will be winners and losers. And while the PR industry is certainly doing its best to keep on top of the new landscape that includes a proliferation of online outlets and a continuous shrinkage of printed ones, it shouldn't jump on every available opportunity.
On ...