"Bankruptcy" is often referred to as the "B" word, but good things can emerge from it.
The ROI for PR is never greater than in times of financial crisis. That is, if you have the right resources in place for when the sky starts falling.
Take Oneida, one of the world's largest marketers of flatware. The company isn't an upstart, nor is it plagued by corporate shenanigans. It's a company that's been around forever, and found itself suffocating under debt.
In ...