Now is actually a great time for people who have experience in other marketing disciplines to knock on our door. Today, the lines between advertising, marketing communications, branding, digital media, and PR are increasingly blurry— some may say obsolete. In PR, where we are increasingly partnering with other communications disciplines on behalf of our brands, an understanding of integrated marketing is a key transferrable skill. Here are some skills from other marketing disciplines that we find valuable:
Advertising: Advertising ...