CHICAGO: Wheatley & Timmons has been selected as AOR for BioVittoria, a global producer and processor of monk fruit, a natural, calorie-free sweetening ingredient.
The agency is also the AOR for Tate & Lyle, which manufactures the zero-calorie sweetener Splenda, and with whom BioVittoria formed a distribution partnership last October.
“We wound up partnering with Tate & Lyle on a global distribution agreement and we were introduced to Wheatley & Timmons, so it really got us to reevaluate where we were headed ...