What do Ogilvy Public Relations Worldwide, Burson-Marsteller, Peppercom, Waggener Edstrom, Porter Novelli, Cohn & Wolfe, and Ruder Finn have in common? These well-known company names, just like Coca-Cola, Kodak, and Google, are federally registered trademarks.
A company's name can be its most valuable asset. This is especially true for a company that provides professional services to clients, such as a PR firm. Without it, a company's brand may be tarnished by other organizations who opt to select confusingly similar names. Logos ...