In recent months, and especially in the aftermath of Lance Armstrong's long-awaited and Oprah-enabled confession, there has been much hand wringing about the future of the Livestrong Foundation. The question “What will happen to Livestrong?” has been reverberating through nonprofit, philanthropic, cancer survivor, and media circles.
But this question fundamentally misses the mark. Now that its high-visibility founder has officially fallen from grace, much of what happens next will be shaped by how Livestrong as an organization responds to this crisis.
Which ...