I spent many years on the agency side – at Burson-Marsteller, Ketchum, and GCI Group – pitching business and always wondering what it would be like on the other side of the table. 

Now I know.

My firm doesn't do a lot of agency search for our clients, but occasionally we're asked to help out. Coincidentally, we've been involved in a few situations just since the beginning of the year.

The process is enlightening. Here are some lessons learned that agencies would be ...