There's an old adage that "leaders act like leaders." I was thinking about that the other day during a conversation with some colleagues about social media.
Most companies continue to wrestle with how to approach social media, the role of marketing, the role of communications, how much to budget for it, how to measure it, and so forth.
These are all valid issues, but the real winners are just doing it. In a big way.
Is there really any doubt about where ...